Selected Portfolio
Real work for real businesses — branding, social media, websites, and creative campaigns that people actually remember.
LogoCandy Nails — My Own Brand
Candy Nails is my own app — and this is its logo. Hot pink stiletto nails, a dripping polish brush, and star details: a full brand identity I designed from scratch, logo to launch.
CLIENT CAMPAIGNSpartan Coating Systems — Happy Canada Day Post
Festive holiday post for Spartan Coating Systems — a bold Happy Canada Day design with maple leaves, red and white fireworks, and their Spartan helmet logo over a dark textured background, finished with their website and phone number so the holiday greeting still works for business.
PACKAGING DESIGNCoffee Packaging — Concept Design
Personal concept piece — clean coffee packaging design with a fresh green palette and roasted bean photography.
CLIENT CAMPAIGNInsulation Contractors of Arizona — Spray Foam Flyer
Promotional flyer design for Insulation Contractors of Arizona, an insulation company out of the States — clean blue layout that puts the product front and center.
PROMOTIONAL DESIGNFresh Roast Flyer — Concept Design
Personal concept piece — promotional flyer built around fresh-roasted coffee, rich product photo with simple, scroll-stopping text.
CLIENT CAMPAIGNCheer Insurance — Back to School Campaign
Facebook campaign post for Cheer Insurance — a back-to-school push reminding coaches and program owners to lock in coverage before the first practice, game, or competition. Full design: layered headline treatment, campaign art, QR code, and call-to-action button.
APP DESIGNCandy Nails — My Own App, Coming Soon
Candy Nails is my own app — one home for all my nail designs, inspiration, and techniques. A nail design library, an AI set builder, and a learn hub, designed screen by screen by me. It's in the works and going live soon.
CLIENT CAMPAIGNSweatshop Swag — We Ship Worldwide Post
Global delivery announcement for Sweatshop Swag — a bold “We Ship Worldwide, from Canada to anywhere” design with a vibrant blue world map on black, glowing yellow type, and delivery trucks heading out in both directions. Made for my brother's website.
EVENT DESIGNClub Event Flyer — Concept Design
Neon event flyer design — pink and blue club lighting, bold event typography, and a QR ticket block. Built to feel like the party before the party starts.
CUSTOMER SOCIAL MEDIA POSTContractors Choice Agency — Visit Our Website Post
Promo post for Contractors Choice Agency, a contractor insurance agency in Arizona — featuring the owner as a cartoon character, a 20 Year Anniversary seal, and a scan-here QR code driving visitors straight to their website. Full contact block included so the post works as a one-stop intro for new customers.
SOCIAL MEDIA POSTGreener Solutions — Google Review Request Post
Promo post for Greener Solutions, a Canadian spray foam insulation company — scan-to-review QR code front and center with a short message about why reviews help small businesses grow. Clean black and green design with their website and phone number along the bottom.
MASCOT BRAND SYSTEMRex the Dino Mascot — Brand Concept · Cortez Industries
This is Rex — the mascot I created for Cortez Industries. This board showcases Rex in different poses and facial expressions, so the mascot can show up for any occasion. And he's not just a design exercise — Rex is actively used in Cortez's posts regularly.
Have a unique project in mind? Let’s discuss your creative vision.
Whether you are preparing a major product launch, elevating an established digital identity, or seeking ongoing creative direction.
The Strategy Behind Rex the Dino
How a purpose-built mascot transformed industrial supply marketing into an unforgettable, relationship-driven brand experience.
Why Companies Have Mascots At All
Mascots exist for one simple reason: people don’t form relationships with companies — they form relationships with characters. A logo is something customers recognize. A mascot is something they like. A friendly face gives a brand a personality, a voice, and a reason for people to stop scrolling instead of swiping past another ad.
They also solve the hardest problem in marketing, which is being remembered. Character-driven content can make a brand easier to recognize, more consistent, and more memorable across campaigns.
Why A Dinosaur Fits Cortez Industries
Cortez works in spray foam, parts, and industrial supplies — an industry where most competitors can easily start to look and sound the same. Rex breaks that pattern instantly.
A big friendly dinosaur in a blue polo communicates a brand personality that feels approachable, hardworking, family-friendly, and a little bit fun.
Because Rex is fully built out with multiple poses, character views, facial expressions, and seasonal variations, he can appear across weekend posts, product campaigns, holiday graphics, QR-code promotions, and everyday social content while still looking like the same recognizable character.
The Value Rex Has Brought To Cortez
Since Rex joined the crew, he's become the signature of Cortez's entire social presence. Nearly every product campaign — Dino Grease, Dino Lube, Dino Solve, DinoCS, the whole Dino line — is branded around him, which ties an entire catalogue of SKUs into one recognizable family instead of a list of part numbers. Customers don't remember model codes; they remember "the dino products." That's mascot power doing real merchandising work.
Rex The Dino Mascot Presentation Board — brand identity, custom color palette, core poses, character angles, facial expressions, signature details, seasonal variants, and real marketing applications.
Rex gives Cortez an instantly identifiable face in a feed full of similar industrial suppliers.
Character-led posts help content feel like it comes from a personality, not just a catalogue.
Rex helps connect the Dino product line under one memorable visual identity.
One mascot can stretch across social posts, holiday campaigns, product promotions, QR-code graphics, and printed material.
Bottom line: Rex helps turn Cortez Industries from a supplier into a brand with a face people actually remember.
Part of Social Jam and CasaSphere — two teams, one goal: marketing that feels human.