5 Social Media Post Ideas for Spray Foam Contractors
If you run a spray foam company, you already have the hardest part of good content: a job site that looks incredible and customers who love the result. The trick is turning that into posts people actually want to see. Here are five ideas I use with spray foam and insulation clients — every one of them can go out this week.
1.Before and after, shot on the same day
The transformation is the content. Same angle, same room — one photo before the foam goes in, one after it’s done. Attics, basements, crawlspaces: the more ordinary the “before,” the more satisfying the “after.” Add one line about what changed for the homeowner and the post is done.
2.Fun facts about the equipment and parts
Your customers see a truck. They have no idea what a proportioner, a spray gun, or a hose line actually does. Short “fun fact” posts about the parts — how the gun mixes, what a test shot is for, why the rig warms up first — build trust and give people a reason to follow you, not just hire you once.
3.Answer the question you get asked every week
“Is spray foam worth it?” “How long does a job take?” Whatever your crew answers on the phone every day is a post. Film it in one take, 30 to 60 seconds, in your own words — no script, no polish. Question-and-answer posts like these get found in search for years.
4.Show the crew, not just the foam
People hire people. A photo of the team loading the rig at 6 a.m., suited up mid-job, or cleaning equipment at the end of the day does more for trust than any stock graphic ever will. You don’t need a camera crew — a phone photo of a real morning beats a perfect picture of nothing.
5.Seasonal “book before the rush” reminders
Spray foam has seasons, and your calendar knows it. A seasonal reminder is the easiest post you will ever write: tell people winter is coming and attic assessments should be booked now, or remind spring builders that insulation goes in before the drywall. Posts like these turn your slow weeks into booked weeks and give past visitors a reason to reach out right now.
Running a spray foam company and a content calendar at the same time is a lot. If you’d rather hand the posting off to someone who knows the trades, that’s exactly what I do.
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